The Loerie Awards - 'Make Your Mom Proud' Campaign
The Advertising Industry has got to be one of the toughest, most cynical audiences there is. We figured we’d use the person most likely to get through to them: Their Moms.
Watch the short Case Film (Below)
Migrate Magazine Takeover (Below)
Migrate Magazine is a design publication for the SA creative industry. Our takeover, 'The Mom Issue' had them offering up stories, articles and artwork in honour of their Moms, along with call for entry and event details.
Watch the Online Videos (Below)
Disguised as archival home videos of moments that only a mother could be proud of, these clips quickly did the rounds amongst South Africa's creative circles online, delivering call for entry details to the industry.
'Substitution'
'Poo'
'Concert'
