Nando´s - 'Blue Light Brigade' Viral Campaign
Nando´s have always fired up public debate on topics virtually untouchable by other South African brands. This time we took aim at the ridiculous spending habits of corrupt government officials.
Watch the Web Film (Below)
The film was supported on TV by a 15" product focussed spot showing how you really serve the people.
Watch the Product Film (Below)
The campaign went viral with opposition leaders and journalists commenting and sharing with their audiences.
It was also supported at point of sale in Nando´s restaurants nationwide.
In-store elements (Below)
